ALINE BOCK – WELCOME INTERVIEW Aline Bock's introduction to the world of snowboarding began, like most, in the pipe and park before switching focus to more natural terrain and spending three years sending lines on some of the worlds gnarliest peaks on the Freeride World Tour circuit. But these days, the 34-year-old German is much more likely to be spotted in some far-slung destination baggi...

The 2016/17 is upon us, so we thought we'd put together a little clip of our riders to get you amped. Head over to our FIND A STORE page for your nearest stockist in North America and Europe.  

For most sane people, risk is an element we prefer to minimise. Skiers know all too well that risk exists in the mountains, but generally we prefer to minimise our exposure to it. Matt de Waard, mountain lover, skier, fire fighter and Senior Consultant at Risk Response and Rescue is clearly no ordinary sane person as he not only thrives on risk, he’s built a career around it. “Risk Response...

After a trip to Norway last year, this winter’s adventure for Aline Bock and Lena Stoffel meant turning WAY NORTH into WAY EAST and looking to more distant horizons for another exciting project for the two friends.   The small team - consisting of Aline; 2010 Freeride World Tour Champion, Lena; professional freeskier, filmmaker Mathias Koegel, and local guide and photographer Aaron Jamie...

Three freeskiers & two snowboarders from New Zealand become...“The Rising Gaijins"   A short film by Jake Munro of 3 freeskiers & 2 snowboarders from New Zealand who set aside their differences on a trip to the backcountry of Japan & later become.. “The Rising Gaijins’. Featuring Our Line-Up Members - Harry Pettit and Rupert Paterson along with Nick Brown, George Pengelly & Ja...

How to choose the perfect thermal underwear.   BASE LAYERS Picture this: you've scored first chair of the day and there's 45cm of blower pow on the ground. Your chair crests the ridgeline and you feel an icy cold blast of deep Antarctic wind. You tuck your chin a little deeper into your face mask; you know what storm skiing is all about and your base layer game is on point today.  You skate ...

This band of seekers have found a treasure, a mother lode if you will... it's time to stake their claim and strike it rich! This treasure.... it’s not the conventional kind ... gold, diamonds or other such things ... this treasure is much more rare. Found only in the alpine, an land of unrelenting rock and ice, caped with soft and endless snow.   Seeking Nirvana 1.3 - The Lucky Strike from Se...

Childhood friends embark on a journey past roads-end. Far from civilization, deep in the wilds of the British Columbia, time slows as they align with their surroundings. Battling blizzards they quest towards untracked landscapes of powder glory. Through trial and triumph they tirelessly press on. The snow falls, the angst builds. Fever has set in...   Seeking Nirvana 1.2 - Cabin Fever from Se...

We are stoked to be involved with this new series Seeking Nirvana featuring Joe Schuster, Mike Henitiuk, Riley Leboe and Matt Margetts. Sit back and enjoy the best of Canadian pillow lines and deep pow amongst their home mountains, the Coast Range.   This is the mountain village of Whistler, 675m above sea level. Forested with old growth fir and cedar. An important black bear habitat. Criss-c...